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The SHI SYMBOL™ concept was developed to improve the meeting and dating process by making it easier for singles to recognize each other in everyday life. The SHI SYMBOL was designed to link the male (Mars) and female (Venus) gender symbols into a fashionable design to communicate that the wearer is "Single, Happy and Interested" in meeting others.
The SHI SYMBOL (Single, Happy and Interested) helps single people find each other in their everyday activities. Married people have wedding rings to clearly announce their status, but their is nothing that is so internationally recognizable as the SHI SYMBOL. The SHI SYMBOL shows the world that the wearer is a happy, single individual interested in meeting others by using the internationally recognized male/female gender symbols. Due to the overwhelming response to the original heterosexual SHI SYMBOL, gay and lesbian designs have also been developed.
The SHI SYMBOL immediately resonates with the more than 100 million singles in America and the hundreds million more around the world across all ages and demographic groups. The SHI SYMBOL identifies its wearer 24/7 and is a great "meeting people" tool. It can easily be adapted and applied across a wide variety of product categories including jewelry, apparel, accessories and fragrances through multiple price points and all distribution channels.
"I think the SHI SYMBOL is a brilliant idea! I mean, I always check a guy's left hand when I'm out to see if he's available and I know men do the same with women. But that only works if the person is married. And if there isn't a wedding ring, you still don't know if they're single, straight or gay, in a relationship, whatever. How great would it be if people could just instantly recognize that a person is Single, Happy and Interested by the jewelry they wear! I've started wearing my SHI necklace and spreading the word...because I am single, happy and interested...and looking for Mr. Right.“
Kimberly Dawn Neumann, a free-lance writer whose work has appeared in Cosmopolitan, Maxim, Fitness and Marie Claire, and is the author of The Real Reasons Men Commit
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