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LICENSING REPRESENTATIVE SELECTION AND MANAGEMENT
Our experience and expertise allow us to assist clients with an unbiased, thoughtful and careful selection of a licensing representative. We can provide:
- Definition of the objectives for the licensing program
- Licensing representative candidate identification, solicitation and selection
- Negotiation of the representation agreement with the selected agency
- Ongoing licensing program review and evaluation
- License agreement review
- Coordination and management of the licensing representative
LICENSING PROGRAM EVALUATION SERVICES
TMP carefully reviews each element of a client's licensing program - including license sales; legal documentation; market research; contract, royalty and product administration; client reporting; and licensee management. This specialized review delivers independent insights into the performance of a licensing program. It also tracks how a program is performing against defined objectives and verifies that the program is operating within established parameters that best serve the client's interests. TMP has developed proprietary assessment tools to evaluate licensing agents, licensee satisfaction and overall licensing program performance.
The Licensee Satisfaction SurveyTM assesses the licensing program from the licensee perspective. Key information is collected from active, inactive and prospective licensees to provide a clear view of how a licensing program and the licensing representative are perceived in the marketplace.
The Licensing Representative Performance AssessmentTM provides metrics evaluating numerous aspects of the representative's performance including financial controls; data security; client communications; resource dedication; licensing program documentation; management oversight; and achievement of established objectives.
By application of its Licensing Program Evaluation Services, TMP delivers comprehensive support to licensors. Our approach ensures optimized legal, financial and marketing returns while controlling risk to your brand investment and minimizing demands on internal resources.
If you are responsible for management of your licensing program, please review the following document. Ask yourself whether you know enough about how your licensing program is performing. You have entrusted one of your business's must valuable assets (its intellectual property) to a third party. Do you know how your licensing representative is performing while representing your company in the marketplace? Are you keeping a close eye on how the program is being administered and managed? TMP can help you develop a program to ensure that you maintain control over all aspects of the licensing program, your reputation in the licensing community, public perception of your brand and its licensed products, and the performance of your licensing representative.
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